In a nutshell
I am an experienced product leader who works with leaders as the execution partner every founder needs.
I combine strong product management expertise with sharp business understanding to help turn vision into reality.
My Experience
Execution-focused leader turning vision into reality. 20+ years in high-tech, leading product management and zero-to-launch initiatives.
Proven record driving projects from concept to market success, managing cross-functional teams, and building processes from scratch.
Hands-on in launching subsidiaries from zero: strategy, team, process, and market execution.
This blend of tech expertise, business acumen, and execution capability delivers measurable results.
About you
Your bottleneck - My expertise
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You: "We have an idea but need the right execution partner " → Me: I build the full infrastructure and make it happen
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You: "I need someone to own a critical project" → Me: I take complete ownership and deliver results
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You: "I feel the teams aren't aligned" → Me: I create processes that work and drive outcomes
I'm something between COO and Chief of Staff
At Make it Happen, I transform ideas into business reality through end-to-end execution - building
infrastructure, streamlining processes, and delivering measurable success with
complete ownership.
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My deep product management experience and business-first orientation ensure every solution creates real market impact.
Who I collaborate with?
I am seeking to collaborate with venture capital firms, startups, founders, C-level, leaders and companies that need focused execution power to bring their strategy to life.
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Key Benefits
Clarity & Focus
From Vision to Action
Seamless Execution
Aligned Teams
Reduced Risk
User-Centric Results
Product Management
Services
Complete solutions that transform your vision into measurable business results - from strategy to execution
Project Management
Turning vision into action with structure, ownership, and delivery
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Implementation Excellence with proven ability to build from scratch
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Complete Ownership
I transform complex initiatives into clear, actionable plans, keeping teams aligned and results flowing. Your vision, delivered, efficiently and reliably.
Product Management
Transforming ideas into impactful, scalable products with clear strategy
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Strategic Thinking
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Needs Mapping & Discovery
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Product Methodologies
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Deep product and UX expertise
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Risk & Mitigation Frameworks​
I turn ideas into products people love and businesses rely on. Through needs mapping and discovery, I uncover real user and business needs to create solutions that truly matter.
Processes Alignment
Aligning people, goals, and processes to maximize efficiency and results
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Knowledge Management
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Team Alignment
I help teams move as one, streamlining processes and communication so that goals are met faster and smarter.
Flying Solo Management
Equipping leaders to master product management with clarity and resilience
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Clarity & Resilience in Product Management
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Zen Product - Growth Mindset
I empower solo leaders to navigate uncertainty confidently, make clear decisions, and grow with every challenge.
How does it Work?
Kick-off meeting
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We start with a focused session (online or in person) to understand where you are today, your challenges, and your goals.
Defining the path
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​Together we map out what’s needed: launching a product, building a new business unit, or leading a specific project that requires operational leadership.
Working together
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I step in as a business operator with product management depth.
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I work closely with your relevant teams (product, tech, marketing, leadership, customers).
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I drive the process end-to-end: asking the right questions, running discovery, and executing with speed and precision.
Project length
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Short engagements: 3–12 months.
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Ongoing support: part-time/embedded projects for several months.
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Some projects can be much shorter , for example, a needs-mapping process may only take a few weeks.
Success Stories
“Shirly helped us turn our idea into a real product in just a few months. She asked smart questions, kept us focused on what truly mattered, and built the foundations we needed to scale with confidence.”
“Partnering with Shirly was like having both a strategist and a doer on the team. She connected the dots between business and tech, got everyone aligned, and delivered results far quicker than we expected.”
“Every session with Shirly gave us clarity. She has this rare ability to see the big picture while also breaking it down into clear, practical steps. Our team feels more aligned and confident about where we’re going now”
