Hi, I'm Shirly Garfunkel
and I can make it happen
I transform ideas into reality
Welcome to Make it Happen, where I’m your Business Orchestrator.
Your Implementation Partner.
I take on your toughest bottlenecks, from scaling and churn to team alignment, critical projects and revenue growth.
Execution. Scaling. Revenue.
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I’ll Get it Done.
In a nutshell
I am an experienced product leader who partners with founders and executives as the execution partner every company needs.
I combine deep product management expertise with sharp business understanding to tackle what holds you back, whether it’s scaling, efficiency, customer journey visibility, or revenue optimization and turn vision into reality.
My Experience
Execution-focused leader turning vision into reality. 20+ years in high-tech, leading product management and zero-to-launch initiatives.
Proven record driving projects from concept to market success, managing cross-functional teams, and building processes from scratch.
Hands-on in launching subsidiaries from zero: strategy, team, process, and market execution.
This blend of tech expertise, business acumen, and execution capability delivers measurable results.
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I never miss a good meditation in order to connect to myself and focus on the right things.
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About you
Common Use Cases: Your bottleneck - My expertise
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Scaling bottlenecks?
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Teams misaligned or processes broken?
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Lack of customer journey visibility?
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High churn?
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Critical growth project with no execution partner?
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Revenue not growing as expected?
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Need proper needs mapping?
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How does Make it Happen help companies scale and break through growth bottlenecks?
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By orchestrating teams, by research churn, map the customer journey, identify where and why things get stuck, clarify what truly matters right now, streamline processes, align teams, accelerate critical projects, and free C-levels from daily operations, so the business can scale with focus and impact.
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Who I collaborate with?
I partner with startups, founders, investors, VCs and C-level leaders who need focused execution power to bring their strategy to life and overcome scaling bottlenecks, churn, and inefficiency.
Services
Complete solutions that transform your vision into measurable business results - from strategy to execution
Execution. Scaling. Revenue. Product
Project Management
Turning vision into action with structure, ownership, and delivery
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Implementation Excellence with proven ability to build from scratch
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Complete Ownership
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Cross-functional team coordination and risk mitigation
I transform complex initiatives into clear, actionable plans, keeping teams aligned and results flowing. Your vision, delivered, efficiently and reliably.
Revenue & Product Management
Transforming ideas into impactful, scalable products
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Customer needs mapping and discovery processes
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Product methodologies and UX expertise implementation
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Revenue optimization
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Risk & Mitigation Frameworks​​​
I turn ideas into products people love and businesses rely on. Through needs mapping and discovery, I uncover real user and business needs to create solutions that truly matter.
Scaling & Process Alignment
Aligning people, goals, and processes to maximize efficiency and results
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Knowledge management and team alignment systems
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Process optimization and workflow streamlining
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Operational efficiency and scaling infrastructure
I help teams move as one, streamlining processes and communication so that goals are met faster and smarter.
Flying Solo Management
Equipping leaders to master product management with clarity and resilience
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Clarity & Resilience in Product Management
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Zen Product - Growth Mindset
I empower solo leaders to navigate uncertainty confidently, make clear decisions, and grow with every challenge.
kpi's
Time to Market
Bringing products and ideas to market faster
Scaling & Efficiency
Growing faster with streamlined operations
Revenue Optimization
Maximizing revenue per customer through pricing and upsells
Churn / Retention
Reducing customer loss and increasing loyalty
Customer Journey / Activation
Engaging and activating customers at the right time
Operational
Efficiency
Ensuring teams work together to deliver results faster
Execution Success Rate
Ensuring projects are successfully completed and deliver impact
Team Alignment & Collaboration
Aligning teams to work effectively together
Bottom line:
Faster market entry, lower costs, and more revenue by winning and keeping customers.
I'm something between COO and Chief of Staff
At Make it Happen, I transform complex challenges into business results through execution:
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Building the infrastructure you need to scale
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Streamlining processes and aligning teams
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Taking ownership of critical projects
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Driving to revenue growth
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My product management experience and business-first mindset ensure that every solution creates real market impact.
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Key Benefits
Clarity & Focus
From Vision to Action
Seamless Execution
Aligned Teams
Reduced Risk
User-Centric Results
Product Management
How does it Work?
Kick-off meeting
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We start with a focused session (online or in person) to understand where you are today, your challenges, and your goals.
Defining the path
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​Together we map out what’s needed: launching a product, building a new business unit, or leading a specific project that requires operational leadership.
Working together
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I step in as a business operator with product management depth.
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I work closely with your relevant teams (product, tech, marketing, leadership, customers).
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I drive the process end-to-end: asking the right questions, running discovery, and executing with speed and precision.
Project length
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Short engagements: 3–12 months.
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Ongoing support: part-time/embedded projects for several months.
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Some projects can be much shorter , for example, a needs-mapping process may only take a few weeks.
Success Stories
“To my network near & far - if you are looking for an incredible, diligent & efficient, smart and productive project manager/strategic business operation specialist who will hold you accountable and GET THE JOB DONE, look no further than Shirly Cory Garfunkel. she is who you want on your team. she will partner with you closely to get all of your business needs met. just trust me on this one ;)”
Lindsay Chipman, MSA, Director, Assistant Controller, Fireblocks
“Shirly helped us turn our idea into a real product in just a few months. She asked smart questions, kept us focused on what truly mattered, and built the foundations we needed to scale with confidence.”
“Partnering with Shirly was like having both a strategist and a doer on the team. She connected the dots between business and tech, got everyone aligned, and delivered results far quicker than we expected.”
“Every session with Shirly gave us clarity. She has this rare ability to see the big picture while also breaking it down into clear, practical steps. Our team feels more aligned and confident about where we’re going now”
“Shirly showed her strong growth personality by leading the merch squad in StreamElements to impressive results quickly without knowing the ecosystem. By setting a clear strategy for the product while driving value, results grew by 25% QoQ. Shirly is a creative PM with LOTS of grit. She is a customer-obsessed and metrics-driven PM while always keeping positive and good energy around.”
Reem Sherman, CTO at StreamElements
Ö¿"Shirly took our product from a promising idea to a scalable business. She mapped our entire customer journey, identified exactly where we were losing revenue, and built the infrastructure we needed to scale confidently"
