For moving stuck organizational projects and processes forward

What if you managed an organizational project the way you manage a successful product?

”You Are the Product” is a practical methodology that applies the way you discover, define, prioritize and launch a product or feature to an organizational project that needs to start moving. The team works on a real project and leaves with a defined problem, vision, success metrics, prioritization, a first version and an action plan.

Less time on discussions. Less money on the wrong solutions. More clarity and momentum toward a business outcome.

Book a focused working day → Check fit for the ongoing course

🧩 Stuck projects and processes 📈 Efficiency and business results 🤝 For every team in the organization 📅 Focused day or ongoing process 🎉 Also available as a team day and employee development

What it solves

When a project is stuck, execution is not always what is missing. Sometimes product thinking is.

It can happen in Support, Customer Success, HR, Operations, Administration, Product, Technology, Sales, Marketing, Finance, or in a cross-functional project between several departments. Instead of jumping straight to a system, an automation, a new hire or a task list, the team stops and asks:

❓ What is the real problem?

👥 Who are the users and stakeholders?

🎯 What business outcome do we want to create?

🔍 What should we validate before investing?

🗂️ What is Now and what is Not Now?

🚀 What is the first version we can launch?

The project turns from a vague idea into a product you can understand, prioritize, validate and launch.

Business value

What does the organization gain?

💰

Time and budget savings

Less investment in solutions that do not address the real problem.

🤝

Alignment

Agreement between stakeholders on the problem, the outcome and the priorities.

🧭

Better decisions

Moving from general discussions to clear decision-making criteria.

⚡

Faster move to execution

A defined first version you can launch and test.

🎯

Focused energy

Less noise, fewer direction changes and less duplicated work.

📈

Business outcome

Advancing projects that affect revenue, savings, efficiency, service and customer or employee experience.

Formats

Choose a focused day or an ongoing process

Depending on the organization’s needs, you can choose between a focused working day that moves one project forward and an ongoing course that deepens the methodology and applies it over time.

🎯

Track 1: Focused working day

A hands-on day focused on a real organizational project, process or initiative. The team defines the problem, gets aligned, prioritizes and leaves with a first version and clear next steps.

A good fit when there is one project that needs to move now.

Book a focused working day →

📚

Track 2: Ongoing course or process

A series of sessions in which the team learns and applies product thinking to a real organizational project over time.

The process covers discovery and problem definition, vision and strategy, stakeholders, success metrics, validating assumptions, prioritization, MVP, roadmap and an execution plan.

A good fit for a complex or cross-functional project, or for an organization that wants to embed a shared language and way of working.

Check fit for the ongoing course →

🎉

Additional option: Team day or employee development

A personal, experiential version in which each participant works on a meaningful personal project using the same methodology. The organization gets a connecting activity and professional tools for prioritization, decision making, testing assumptions and turning ideas into action.

A good fit when you want to combine a shared experience, personal development and tools that stay with employees after the day itself.

Team day with substanceEmployee developmentLeadership programsEmployee wellbeingA perk with real value

See the team day version →

Questions that drive action

Five questions worth asking right now

💸 How much time and money has already gone into a project that is not moving?

🧩 Does everyone agree on the real problem the project is meant to solve?

⚠️ Was a solution chosen before the need was fully understood?

📊 What business outcome should the project create, and how will we know we succeeded?

⏳ What happens if the project stays stuck for another six months?

Sometimes one day of focused work can save months of uncertainty, meetings and direction changes.

Testimonials

What participants in the personal version of the method say

"I left with a clear vision and a first step I have already taken. It was not another few hours of inspiration, it was a process that moved me from thinking to doing."

A.R.

Participant in the "You Are the Product" method

"Shirly helped me treat my project like a product, understand why it was stuck and break it into a step I could actually take. The big thing sitting in the drawer finally started moving."

L.S.

Participant in the "You Are the Product" method

Why Shirly

Nice to meet you. I'm Shirly.

Shirly Garfunkel

Product Manager · 24 years in hi-tech · Make it Happen

I have spent more than two decades in hi-tech, most of them as a product manager. I led and launched dozens of products and features, from vision and strategy through prioritization, development and launch.

Along the way I realized that the principles that help a product move from idea to reality can also help organizational projects that got stuck.

The same way you manage and launch a product or a feature, you can manage and launch a stuck organizational project.

Let's pick one project and start moving it →

More details

Frequently asked questions

Three stages: understanding (problem, users, stakeholders and business outcome), definition (vision, success metrics, assumptions to validate) and prioritization and execution (Now / Not Now, first version and action plan). The day ends with a decision document and next steps.

A focused working day fits when there is one project that needs clarity, alignment, prioritization and an action plan in a short time. An ongoing course fits when you want to go deeper into every stage of the methodology, apply it over time and embed a way of working the team can reuse on other projects.

The course covers discovery and problem definition, vision and strategy, mapping users and stakeholders, success metrics, validating assumptions, prioritization, MVP, roadmap and an execution plan. Content and depth are tailored to the project and the organization.

Yes. In the team day version, each participant works on a meaningful personal project while the team goes through a shared process of vision, discovery, choice and momentum. The organization gets a shared experience with real professional and personal value.

Support, Customer Success, HR, Operations, Administration, Product, Technology, Sales, Marketing, Finance, and cross-functional teams working together on one project. No product management background required.

A cross-functional project that is not moving, a process improvement, a digital transformation, a system implementation, a new service, or a business or operational initiative stuck between planning and execution.

An agreed problem definition, a map of users and stakeholders, vision and success metrics, a list of assumptions to validate, Now / Not Now prioritization, a first version and an action plan with owners and timelines.

You Are the Product - Product Thinking for Projects That Need to Move

You Are the Product - a methodology for moving organizational projects forward

Choose one project that needs to start moving, and we will work on it together up to a clear definition, prioritization, a first version and an action plan.

Book a working day on a stuck project →